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Advanced Energy Industries, Inc.
Korean-language website offers tailored content to registered users, enabling two-way, on-line communications with customers on an opt-in basis
Seoul, Korea, Oct. 30, 2007—Advanced Energy Industries, Inc. (NasdaqGM: AEIS) today announced the launch of its newest customer resource, a Korean-specific website. The new site, www.advanced-energy.co.kr, helps customers find up-to-the-minute product, support, applications and corporate information from Advanced Energy. The site includes exclusive content for registered users. The Korean site marks another step in a corporate-wide program to upgrade web-based content, projects and services to AE®’s customers worldwide.
Korean-speaking customers can register on the new website and subsequently opt-in via e-mail to receive targeted content. Customers who opted-in via AE’s other-language sites received the Sputter SpotlightSM and the FPD FocusSM e-newsletters earlier this year. In addition to application-specific newsletters, registered users can also subscribe to product demonstrations and technology and market-specific announcements.
“Because AE is deeply dedicated to our Korean customers, we are very pleased to enhance our ability using this new website to communicate with them and to serve them—with speed, focus and precision,” commented Dr. Hans Betz, president and CEO of AE.
“We know that our customers’ time is valuable,” noted Sung Lee, president of AE Korea. “In addition to quality content, we now offer customers a convenient way to exchange information via our website and the ability to choose content that is of special interest.”
The new Korean-language site complements AE’s websites in English, Traditional Chinese, Japanese and German. All AE websites will be continually refined and personalized to improve the customer’s experience. To fulfill its promise to upgrade web-based content and services to customers worldwide, AE plans to launch a Simplified Chinese-language site.
About Advanced Energy
Advanced Energy is a global leader in innovative power and control technologies for high-growth, thin-film manufacturing and solar power generation. Specifically, AE targets semiconductors, solar cells, flat panel displays, data storage products, architectural glass, solar grid-tie inverters and other advanced applications.
AE’s product portfolio includes precise, flexible power systems; reliable gas and liquid flow-management systems; accurate thermal instruments; and global support services. Leveraging this focused product portfolio and technology leadership, AE creates solutions that maximize process impact, improve productivity and lower cost of ownership for its customers, including original equipment manufacturers (OEMs) and end users around the world.
AE operates in regional centers in North America, Asia and Europe and offers global sales and support through direct offices, representatives and distributors. Founded in 1981, AE is a publicly held company traded on the Nasdaq Global Market under the symbol AEIS. For more information, go to www.advanced-energy.com
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Advanced Energy® and AE® are trademarks of Advanced Energy Industries, Inc.