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Advanced Energy Industries, Inc.
Traditional Chinese-language website offers tailored content to registered users, enabling two-way, on-line communications with customers on an opt-in basis
Taipei, Taiwan, May 29, 2007—Advanced Energy Industries, Inc. (NasdaqGM: AEIS) today announced the launch of its newest customer resource, a Taiwan-specific website written in Traditional Chinese. The new site, www.advanced-energy.com.tw, helps customers find up-to-the-minute product, support, applications and corporate information from Advanced Energy. Driven by analytics and best practices, the site includes exclusive content for registered users. The Taiwan site marks another step in a corporate-wide program to upgrade web-based content, projects and services to AE®’s customers worldwide.
Taiwan customers can register on the new website and subsequently opt-in via e-mail to receive targeted content. Customers who opted-in via AE’s English-language site received the Sputter SpotlightSM e-newsletter earlier this year. This June, AE will send its new Flat Panel Display FocusSM e-newsletter to registered users around the world. In addition to application-specific newsletters, registered users can also subscribe to product demonstrations and technology and market-specific announcements.
“Our corporate objective is to deliver value-added, customer-focused solutions—with velocity, quality and precision,” explained Dr. Hans Betz, president and CEO of AE. “Our ability to listen to and converse with our global customers on the web—in the appropriate languages—accelerates our ability to help our customers.”
“We know that our customers’ time is valuable,” noted Kevin Huang, country manager of AE Taiwan. “In addition to quality content, we now offer customers a convenient way to exchange information via our website and the ability to choose content that is of special interest.”
The Traditional Chinese-language site is designed to parallel AE’s corporate website in English. Both sites will be continually refined and personalized to improve the customer’s experience. To fulfill its promise to upgrade web-based content and services to customers worldwide, AE plans to upgrade its Japanese-language and German-language websites this year, as well as to launch Korean-language and Simplified Chinese-language sites.
About Advanced Energy®
Advanced Energy® develops innovative power and control technologies that drive high-growth, plasma thin-film manufacturing processes worldwide, including semiconductors, flat panel displays, data storage products, solar cells, architectural glass, and other advanced product applications.
AE®’s product portfolio includes precise, flexible power systems; reliable gas and liquid flow-management systems; accurate thermal instruments; and global support services. Leveraging this focused product portfolio and technology leadership, AE creates solutions that maximize process impact, improve productivity, and lower cost of ownership for its customers, including original equipment manufacturers (OEMs) and end-users around the world.
AE operates in regional centers in North America, Asia, and Europe and offers global sales and support through direct offices, representatives, and distributors. Founded in 1981, AE is a publicly held company traded on NasdaqGM under the symbol AEIS. For more information, go to www.advanced-energy.com.